Saturday, June 21, 2008

Tubemogul: free online video distribution. Tubemogul review

Tubemogul is a brilliant free online video publishing site which I discovered a few weeks ago and has made my life a lot easier when uploading to different video hosting destinations. Tubemogul allows you to publish instantly the same video to 12 or more different video hosting sites. Tubemogul will publish videos to Myspace, Youtube, Yahoo, Metacafe, Google, Revver, Dailymotion, Blip,Veoh, Crackle, Stupidvideos, Sclipo, Viddler and Howcast. Tubemogul also allows free centralised video reporting,video viewing statistics, video daily reports, video viewing weekly e-mail summaries, video viewing figures for individual uploaded videos by day, week, month, group video viewing figures, demographic and national online video viewing patterns. Tubemogul also allows you to manage all comments on online videos from one central point. Review of Tubemogul by Dr Patrick Dixon, Futurist conference keynote speaker and author of 12 books including Futuewise. See http://www.globalchange.com . Tubemogul enables videos to be recalled from some sites and descriptions to be updated. Tubemogul team members need to approve your account for sending to sites with specific requirements like Howcast. Keywords and video type are both mapped onto different video hosting site classifications -- not always an easy process. Tubemogul video distribution is free to low-volume users but is increasingly being used on a commercial basis by online marketing companies as a rapid way to launch viral videos, new advertising videos, music videos and so on. Tubemogul is developing fast with new features being added regularly and is filling an important niche market for regular video producers who are keen to see instant wide online distribution of their new video productions. Tubemogul does not do everything and video makers who publish online should still take care to visit the individual video hosting sites regularly to ensure everything is working correctly, video producer information is up to date, and so on. So: Tubemogul works well, and is really useful. Optimisation / optimization is easy to help improve online video search engine rankings and increase viewing figures. Video sites are developing fast and powerful search engine optimisation of videos has only just begun. Tubemogul also makes it easy to promote videos to online communities and online forums.
Video hosting, tubemogul, stream, streaming, online marketing, video uploads, publishing, viral, reporting, free service, web communities, youtube, metacafe

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Saturday, March 29, 2008

Online Communities Change the World - marketing and consumer

Impact of YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.

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Tuesday, June 19, 2007

YouTube, Facebook, MySpace, Google, Yahoo, MSN – security worries - privacy, MI5, CIA, KGB?

Web 2.0 groups such as Facebook offer huge new opportunities for people to network with others... and could represent a powerful recruiting mechanism for all kinds of antisocial groups, activist networks and extremists of various kinds. Being able to identify friends of friends could make it easier for group leaders to target others who may share similar values (as well as friends) and who might be open to (for example) meeting to discuss things that they would prefer not to talk about online.

Online community sites also offer security services an extraordinarily powerful new tool for inspecting the history of an individual’s social life. In a few year’s time it will be possible for security services to check out for example many of the people an office worker was friendly with while at University a long time before. Experience shows that old friends are often important in an individual’s subsequent development.

Dr Patrick Dixon talks to Chad Hurley, founder YouTube on the meteoric rise of YouTube and implications for online community building. Google Zeitgeist CEO Summit.

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Wednesday, June 13, 2007

By 2012 today's teens will rule

"Dr Patrick Dixon, chairman of Global Change and Europe's leading futurist, says today's teens often do many things at once: simultaneously watching YouTube, doing homework and talking on the mobile is a snip. They prefer internet chat to email (which is slow and boring). They are seasoned internet researchers and they share themselves, their thoughts, hopes and creative product with the world."

The Age, Melbourne - published today

http://www.theage.com.au/news/business/by-2012-todays-teens-will-rule/2007/06/12/1181414299813.html

See also Patrick Dixon video on the Web.2 generation

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Tuesday, June 12, 2007

Second Life - Future of Virtual Worlds

The Second Life virtual community is settling down after a period of phenomenal growth. I met a senior member of the development team recently who tells me that they are experiencing all the economic challenges of a small country, with over 34 million citizens of which 50,000 are online and moving around at any time engaging with others. The latest upgrade to Second Life means you can talk to people and maybe one day you will be able to create a three dimensional image of yourself though most people seem to prefer a fictional name and appearance.

The governors of the world have to meet every few days to keep an eye on currency, exchange rates and inflation. When real estate prices rise too high they release more land for development – but if they release too much they could cause a price crash, and also create too much space for people to wander around in without meeting too many other people. They also need to watch out for currency stability and when the Linden dollar to US dollar gets too high they print more money.
The creators of Second Life don’t actually sell any products or services to citizens, relying on the rest of the community to organise themselves.

The average age of a Second Life user is over 40 - and many are over 65. While men and women are roughly equal in numbers of users, women tend to stay in thew virtual world longer and so there are usually slightly more women than men in Second Life.

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Thursday, June 07, 2007

How online communities are killing off traditional advertising and brand management

Dr Patrick Dixon at Google Zeitgeist - CEO event. Chairing session on "Entertain Me" - impact of online communties such as YouTube and e-Bay on marketing, media, advertising, brand management and so on.

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Tuesday, June 05, 2007

The YouTube story - interview with co-founder Chad Hurley

Dr Patrick Dixon talks to Chad Hurley, founder YouTube on the meteoric rise of YouTube to a $1.6bn corporation in just 18 months and implications for online community building. Google Zeitgeist CEO Summit.

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Monday, May 01, 2006

Dominance of Wikipedia - threat of legal action may force tightening up of editing access

Watch out for the rising star of Wikipedia which now is starting to dominate search engine results.  This co-operative information guide is astonishing not only for speed of growth but also for the fact that it is still completely open (to abuse).  Anyone in the world can go onto the site and alter any page in any way they like.  So far the anarchists have been contained by active monitoring by the rest of the community, but this kind of openness is already melting away.  It is now necessary to log in a s a registered user to create new pages, and I predict it will not be long before a series of high profile legal threats force Wikipedia to tighten up further.  The problem is sensitive when for example people write untrue things on entries for political leaders – which has happened recently.

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