Future of Retail Marketing - by Dr Patrick Dixon for Envision Denmark

Future of Retail Marketing - by Dr Patrick Dixon for Envision Denmark

I really hope you enjoy this presentation which I gave in Arrhus, with the co-founder of Pret a Manger, Sinclair Beecham. Innovation, creativity, design and good marketing will contribute to business success but the most successful organisations will go further in understanding how consumers will think and feel. Huge market opportunities - for example the growing economic power of women, and of those over the age of 60, together with 1 billion children becoming adults in emerging markets in the next 15 years