Saturday, June 21, 2008

Tubemogul: free online video distribution. Tubemogul review

Tubemogul is a brilliant free online video publishing site which I discovered a few weeks ago and has made my life a lot easier when uploading to different video hosting destinations. Tubemogul allows you to publish instantly the same video to 12 or more different video hosting sites. Tubemogul will publish videos to Myspace, Youtube, Yahoo, Metacafe, Google, Revver, Dailymotion, Blip,Veoh, Crackle, Stupidvideos, Sclipo, Viddler and Howcast. Tubemogul also allows free centralised video reporting,video viewing statistics, video daily reports, video viewing weekly e-mail summaries, video viewing figures for individual uploaded videos by day, week, month, group video viewing figures, demographic and national online video viewing patterns. Tubemogul also allows you to manage all comments on online videos from one central point. Review of Tubemogul by Dr Patrick Dixon, Futurist conference keynote speaker and author of 12 books including Futuewise. See http://www.globalchange.com . Tubemogul enables videos to be recalled from some sites and descriptions to be updated. Tubemogul team members need to approve your account for sending to sites with specific requirements like Howcast. Keywords and video type are both mapped onto different video hosting site classifications -- not always an easy process. Tubemogul video distribution is free to low-volume users but is increasingly being used on a commercial basis by online marketing companies as a rapid way to launch viral videos, new advertising videos, music videos and so on. Tubemogul is developing fast with new features being added regularly and is filling an important niche market for regular video producers who are keen to see instant wide online distribution of their new video productions. Tubemogul does not do everything and video makers who publish online should still take care to visit the individual video hosting sites regularly to ensure everything is working correctly, video producer information is up to date, and so on. So: Tubemogul works well, and is really useful. Optimisation / optimization is easy to help improve online video search engine rankings and increase viewing figures. Video sites are developing fast and powerful search engine optimisation of videos has only just begun. Tubemogul also makes it easy to promote videos to online communities and online forums.
Video hosting, tubemogul, stream, streaming, online marketing, video uploads, publishing, viral, reporting, free service, web communities, youtube, metacafe

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Saturday, March 29, 2008

Online Communities Change the World - marketing and consumer

Impact of YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.

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Thursday, March 27, 2008

Better and Different - convergence, divergence, ...

Better and different -- convergence and divergence
http://www.globalchange.com Divergence or convergence? Consumer focus, IT systems, software and mobile phones. Multiple devices and systems. Multiple capabilities and features. Innovation, divergence, new products and services. Conference keynote speaker and Futurist Dr Patrick Dixon.

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Saturday, June 17, 2006

Future of Retail Marketing - by Dr Patrick Dixon for Envision Denmark

Future of Retail Marketing - by Dr Patrick Dixon for Envision Denmark

I really hope you enjoy this presentation which I gave in Arrhus, with the co-founder of Pret a Manger, Sinclair Beecham. Innovation, creativity, design and good marketing will contribute to business success but the most successful organisations will go further in understanding how consumers will think and feel. Huge market opportunities - for example the growing economic power of women, and of those over the age of 60, together with 1 billion children becoming adults in emerging markets in the next 15 years

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