Radical changes to marketing in mobile world - Google premier marketing ...
Future of computers, software and related issues by Dr Patrick Dixon. For his MAIN site ( articles / free books / presentations / videos) see link on left to www.globalchange.com (10 million unique visitors)
Clouds and Crowds: Seize your Digital Future: "CONVERGENCE
Tubemogul is a brilliant free online video publishing site which I discovered a few weeks ago and has made my life a lot easier when uploading to different video hosting destinations. Tubemogul allows you to publish instantly the same video to 12 or more different video hosting sites. Tubemogul will publish videos to Myspace, Youtube, Yahoo, Metacafe, Google, Revver, Dailymotion, Blip,Veoh, Crackle, Stupidvideos, Sclipo, Viddler and Howcast. Tubemogul also allows free centralised video reporting,video viewing statistics, video daily reports, video viewing weekly e-mail summaries, video viewing figures for individual uploaded videos by day, week, month, group video viewing figures, demographic and national online video viewing patterns. Tubemogul also allows you to manage all comments on online videos from one central point. Review of Tubemogul by Dr Patrick Dixon, Futurist conference keynote speaker and author of 12 books including Futuewise. See http://www.globalchange.com . Tubemogul enables videos to be recalled from some sites and descriptions to be updated. Tubemogul team members need to approve your account for sending to sites with specific requirements like Howcast. Keywords and video type are both mapped onto different video hosting site classifications -- not always an easy process. Tubemogul video distribution is free to low-volume users but is increasingly being used on a commercial basis by online marketing companies as a rapid way to launch viral videos, new advertising videos, music videos and so on. Tubemogul is developing fast with new features being added regularly and is filling an important niche market for regular video producers who are keen to see instant wide online distribution of their new video productions. Tubemogul does not do everything and video makers who publish online should still take care to visit the individual video hosting sites regularly to ensure everything is working correctly, video producer information is up to date, and so on. So: Tubemogul works well, and is really useful. Optimisation / optimization is easy to help improve online video search engine rankings and increase viewing figures. Video sites are developing fast and powerful search engine optimisation of videos has only just begun. Tubemogul also makes it easy to promote videos to online communities and online forums.
Video hosting, tubemogul, stream, streaming, online marketing, video uploads, publishing, viral, reporting, free service, web communities, youtube, metacafe
Fusing computer memory with brain tissue. Biodigital brains. Plug in modules for languages or data? Animal experiments. Digital memory extensions. Future of digital learning. Impact on education and university life. Video on future of education, high schools, colleges, universities, curriculum, trends, syllabus, exams, assessments, business schools, MBAs, degree courses - by Dr Patrick Dixon, Futurist conference keynote speaker for NAIS.
Engaging students in education using new technology, distance learning, impact of multimedia, distance learning, new classroom technology and techniques. Limitations of human speech and traditional classroom teaching skills. Why teaching methods need to change. Why books still have place in future. How to scan text, how to read a whole book in 10 minutes and scan a big newspaper in 5 minutes. Primary examination skills in future. Why scanning text needs to be taught to every pupil as a skill. Summarise, question, challenge. Video on future of education, high schools, colleges, universities, curriculum, trends, syllabus, exams, assessments, business schools, MBAs, degree courses - by Dr Patrick Dixon, Futurist conference keynote speaker for NAIS. (less)
Impact of YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.
Old style education focus on memory and knowledge. New style education needs to focus on how to find immediate answers to complex problems from a starting point of ignorance, using new technology. How education promotes useless skills and neglects primary requirements eg instant summary of state of knowledge, fine to draw heavily on existing material. But in education such a summary could be rejected as plagiarism. But in business originality is often less important than a superb summary. Radical changes needed in examinations, assessments. Future of examinations -- online, using keyboard to prepare answers, assistance is allowed, using existing sources is encouraged. Impact of Google on education. Impact on Universities. Need to teach evaluation methods to assess authority of online sources. References. Video on future of education, high schools, colleges, universities, curriculum, trends, syllabus, exams, assessments, business schools, MBAs, degree courses - by Dr Patrick Dixon, Futurist conference keynote speaker for NAIS.
Better and different -- convergence and divergence
http://www.globalchange.com Divergence or convergence? Consumer focus, IT systems, software and mobile phones. Multiple devices and systems. Multiple capabilities and features. Innovation, divergence, new products and services. Conference keynote speaker and Futurist Dr Patrick Dixon.
Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans. Economic impact of remittances from foreign workers using SMS credit to avoid foreign exchange transaction costs. How biometrics fingerprint technology will allow large mobile phone payments. Commissions and interest charges on loans. Impact of revenues from American Express, Visa, Delta, Access, Mastercard moving to mobile phone transactions. Conference keynote speaker and Futurist Dr Patrick Dixon.
Future of futurists bright because future trends soon become the past. Giving away intellectual capital. Wikipedia and YouTube world. Intellectual property only has power when released and used by others. Future is about giving away knowledge and ideas. Future of universities and research institutions, future of music and music industry. How to understand future trends. Conference keynote speaker and Futurist Dr Patrick Dixon.
What exactly is music? The secret of great music. Physics of sound and how it communicates. How all great music connects with passion and all great performers provoke a response from those who listen. The elusive magic of a world class musician and why live performance will become increasingly important in a virtual, online world. Comment by Dr Patrick Dixon, futurist, leading authority on global trends, conference speaker – (bad) player of many different instruments and amateur composer.
Big controversy over personal privacy using code on your computer to track search requests, and enable a personal profile to be built up. This means that search results and advertising can be targeted to the individual person using a web browser. Search engine cookies from engines like Google had been set in the past to remain active for more than a decade. Under pressure from the EU, Google recently announced that the two years of user history they keep would be reduced to 18 months. Expect pressure to continue for personal opt out boxes enabling search engine users to block personal data from being stored. Expect search engines to push back perhaps by only allowing the fullest search results for those who give personal data to be stored. As it is they will claim (correctly) that personal history is vital to make the results as relevant as possible. Expect big civil rights debates and worries about invasion of personal life by security agencies. Video comment by Dr Patrick Dixon, futurist, leading authority on global trends and conference speaker.
Future of music, EMI, Sony, music publishing, music industry, video industry, downloads, live performance, concerts, home made bands, band management, YouTube music bands, MySpace bands, performing artists and why live music is best. Tribute bands and buskers, Rolling Stones band example of premium for being tribute band to themselves. Why audience experience is everything and entertainment is king. Comment by Dr Patrick Dixon, futurist, leading authority on global trends and conference speaker.
Web 2.0 groups such as Facebook offer huge new opportunities for people to network with others... and could represent a powerful recruiting mechanism for all kinds of antisocial groups, activist networks and extremists of various kinds. Being able to identify friends of friends could make it easier for group leaders to target others who may share similar values (as well as friends) and who might be open to (for example) meeting to discuss things that they would prefer not to talk about online.
Dr Patrick Dixon talks to Chad Hurley, founder YouTube on the meteoric rise of YouTube and implications for online community building. Google Zeitgeist CEO Summit.
"Dr Patrick Dixon, chairman of Global Change and Europe's leading futurist, says today's teens often do many things at once: simultaneously watching YouTube, doing homework and talking on the mobile is a snip. They prefer internet chat to email (which is slow and boring). They are seasoned internet researchers and they share themselves, their thoughts, hopes and creative product with the world."
The Second Life virtual community is settling down after a period of phenomenal growth. I met a senior member of the development team recently who tells me that they are experiencing all the economic challenges of a small country, with over 34 million citizens of which 50,000 are online and moving around at any time engaging with others. The latest upgrade to Second Life means you can talk to people and maybe one day you will be able to create a three dimensional image of yourself though most people seem to prefer a fictional name and appearance.
Many companies sell technology which does not work. Example: most senior managers have problems getting mobile phones and PCs to synchronise properly, or find their systems crash, are bugged, unreliable - and do NOT work as claimed by manufacturers. This is a huge scandal and abuse of customer time and money. Companies need to hugely improve reliability and simplicity and as they do they will gain sales, market share and brand awareness. Part of conference lecture for MTN by Dr Patrick Dixon, Futurist and author Futurewise.